Design Thinking as an Entrepreneurs’ Mindset?
The story of the start-up "Everest" shows how design thinking is applied in the search for a viable business model. Continue reading →
View ArticleOne Project Changes the Organization: The Case of Derdack
Matthes Derdack had a clear goal in mind when he introduced design thinking into his company. He wanted to redesign a specific feature (the planning of on-call duty) of his company’s overall software...
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Changing Experiences through Empathy – The Adventure Series
Background Diagnostic imaging procedures are cutting-edge technology, but at the same time they are an unpleasant experience for patients – and even more for pediatric patients. Doug Dietz is an...
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Design Thinking in China: How Siemens CT Copes with Cultural Issues
Design thinking has oftentimes been described as a cultural change. Companies integrating design thinking typically aim at building a “design culture”. What does this actually mean? There are some...
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Design Thinking at Citrix – An Interview with Julie Baher
1. When we met in San Francisco in February, you said that in five years Citrix went from “I didn’t know we had a design team” to “I do customer-centered innovation”. How did this happen? Back in 2008,...
View ArticleEmbedding Design Thinking in Museums
1. Get away from your desk Steve Blank, an author, entrepreneur, professor, and lecturer, coined the phrase “get out of the building” when developing his customer development methodology for startup...
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How AirBnB uses Design Thinking in Projects – An Example
Slide through the gallery to get some impressions of AirBnB's working culture (the image shows AirbnB's SF headquarter). AirBnB - Entrance Hall AirBnB - Entrance Hall AirBnB - Houseboat Deck AirBnB -...
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Autodesk: A Design-Driven Company
Autodesk gallery SF: model of a car Autodesk gallery SF: 3D print Autodesk gallery SF: 3D print Autodesk: open office space Autodesk: CEO's desk Autodesk: meeting room for design synthesis and...
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From Stories and Metrics
Intuit is a well-known and widely documented example of a company, which successfully incorporated design thinking in its transition to a more customer-centric corporate culture. Design thinking’s...
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The Link between Data Triangulation and Brainstorming Facilitation: Design...
Slide through the gallery to get some impressions of AirBnB's working culture (the image shows AirbnB's SF headquarter). AirBnB - Entrance Hall AirBnB - Entrance Hall AirBnB - Houseboat Deck AirBnB -...
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The Rise & Fall of Design Thinking at Oticon
We talked to a former Oticon employee who decided to go to Denmark in 2007. At first it was difficult for him to find a job there. Even with a degree in mechanical engineering from one of the best...
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“Design relates back to society”: An Interview with Sam Bucolo
Sam Bucolo is one of the world’s most famous thought leaders when it comes to design-led innovation. As Professor of Design Innovation at the University of Technology, Sydney, he leads a team...
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Redesigning Employment Pass Application in Singapore
What was the situation? The process of applying for an Employment Pass used to be a laborious 13-step procedure with long waiting times for both employers and foreigners. Process re-engineering efforts...
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From Universe to Society
What is the universe made of? What is dark matter? Is there a theory of everything that could explain the fundamental laws of nature? These scientific questions relate to peculiarities in sub-atomic...
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Starting Up with Design Thinking: The Story of LinkedIn’s Pulse
In 2009 Akshay and Ankit joined Launchpad, a Stanford design course for future entrepreneurs. The course applies design thinking as a way of gaining empathy for users through observations and rapid...
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Ten Years of Support for Design Thinking – An Interview with Hasso Plattner
Ten years ago you were one of the first people to see the potential of design thinking and to support it by funding the d.school in Stanford. Why of all things did you invest in design thinking? First...
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Ericsson’s Innova System
We talked with Erik Chang from Ericsson to learn about their multilayer approach to innovation, which they call Innova. Innova aims at setting free an entrepreneurial spirit amongst Ericsson’s...
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How Design Thinking Enabled MLP to Speak the Customer’s Language
Confrontation with customer’s new perception For any financial service provider like MLP, customer proximity is the single most important aspect in daily business – especially as financial consultancy...
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Enabling Collaboration – Seven Tips For Facilitators
Recently we met Moritz Gekeler, who is an experienced facilitator and senior design strategist. Talking to him we realized that up to now thisisdesignthinking.net has left out the perspective of an...
View ArticleThree Good Reasons for Turning to Design in Germany’s Public Policy
There are current instances that demonstrate how citizens’ initiatives and action groups in Germany are able to overturn or to at least slow down decisions that have been taken by municipalities or...
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Designing Learning Environments
Text originally published on Medium Workshops, lectures, conferences, courses, books, games, tutorials, etc. Products and services for learning have been always a big hit. We are surrounded by them as...
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Designer Nights Out: Good Urban Planning Can Reduce Drunken Violence
Tragically, another young life has been lost in an alleged one-punch assault, this time in Brisbane’s Fortitude Valley. These assaults are frightening occurrences in themselves, but also they pose much...
View ArticleEarly Approaches: The US Tax Forms Simplification Project
Design has a long tradition and a rich history in the public sector. Nearly 40 years ago, when the US Congress passed the Paperwork Reduction Act into law, the Internal Revenue Service (IRS) turned to...
View ArticleHow an Improved Food Service Creates a Better Life Quality for Elderly People
The Danes, like citizens in most developed countries, recognize that the aging of their population presents many challenges. One of these is serving the more than 125,000 senior citizens who rely on...
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Extreme Bathroom Users: Lapeyre Embraces the Elderly
When Lapeyre approached their ME310 student team for the first time in October 2013, the marketing representative didn’t exactly expect much: “As an old adventurer in marketing, I thought I had seen it...
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Reinventing Solar Energy Supply for Rural Africa
Being part of an ever-connected society, many people in the Global North can barely fathom that still more than 1.5 billion people live off the grid. Instead of simply plugging in, they use kerosene...
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Failure to Launch: Learning About Design the Hard Way
T he Australian Taxation Office is a leading public sector design organisation. It has a long and established history of using design thinking and employs a significant design capability. However, in...
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Comfortable with Feeling Uncomfortable: Innovation at the San Francisco Opera
The evening, organized by the San Francisco Opera (SFO), was called “Barely Opera,” with the slogan “This Isn’t Your Grandmother’s Opera.” Complete with a “Wheel of Songs” that audience members could...
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Be rebellious! How ANA is Utilizing Design Thinking to Connect its Past with...
All Nippon Airways (ANA), Japan’s largest airline, operates in a highly competitive industry that has not witnessed any radical innovations for years. To make the situation more challenging, the...
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How SwipeSense Makes Hand Cleaning In Hospitals As Easy As Wiping Them On Pants
The Challenge Experts agree: simply improving staff hand-washing habits could prevent these needless infections. While hospitals have plenty of communal sinks and hand-sanitizing dispensers,...
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How Design Thinking Turned One Hospital into a Bright and Comforting Place
Over the past 10 years, the hospital’s managers have transformed their institution from the usual, grim, human-repair shop into a bright and comforting place. By incorporating design thinking and...
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A Tough Crowd: Using Design Thinking to Help Traditional German Butchers
The reluctance their team faced was particularly unsettling, as it challenged the very way they work. Being user-centered is at the core of design thinking. In the step by step of the process, design...
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Adding Value to Service Expansion: Vlisco’s Innovation Journey
Vlisco reacted to these changes in the West African market by introducing design thinking within the company to come up with a new vision and strategy. Vlisco produces fabrics since 1846, and is unlike...
View ArticleProtected: Theoretical Foundations of Design Thinking Part I: John E....
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Energy Solutions for the New Generation: Design Thinking at Innogy
„I first came into contact with design thinking when I needed an idea”, Itai Ben-Jacob explains. In 2015, he intended to explore one of innogy’s innovation focus areas, ‘urban mobility.’ Together with...
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Taking Risks, Earning Trust and Including Co-Workers: User-Centred Design at...
In 2016, Andreas Bürgler heard the term “design thinking” being tossed around left and right. “There was a lot of discussion about design thinking, everybody used it as a buzzword, and I felt that few...
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Feeling in Control: Bank of America Helps Customers to “Keep the Change”
The bank hoped to bring a human-centered angle to an industry which is hardly known for innovation. They were especially interested in the customer segment of boomer-age women with children. To conduct...
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Building Trust with Prototypes: An IoT solution at Piller
It all started with an invitation by the SAP SME team to join an innovation workshop in April 2018. One year later, Piller Blowers & Compressors prepares to deliver the first predictive maintenance...
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IBM: Design Thinking Adaptation and Adoption at Scale
Our readers who have followed design thinking’s development in the industry in the last 10+ years might be familiar with this situation: generic ‘workshop design thinking’, which was originally...
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B2B Design Thinking: Product Innovation when the User is a Network
When B2B companies talk about user experience, they are really considering the aggregated needs of multiple people and roles in a large ecosystem. But what happens when those objectives are vastly...
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Umpqua – Slow Banking: Building a Community Experience
Design Thinking is always user-centered: focusing on delivering an experience that is desirable for customers, in the best case “delighting” them. However, creating a unique solution with Design...
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Japan Patent Office Strives to Bridge Invention and Innovation through...
by Kokoro Kuroiwa Challenge: Invention and Innovation How can we measure how innovative a country is? The Japan patent office (JPO), an external entity of the Ministry of Economy, Trade and Industry,...
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Curiosity and Freestyle: Redesigning the In-Flight Meal Experience
This was the challenge that Tiago Cavagnaro and his innovation consultancy HOOKAH faced in Chile. However, there was a catch – the company was only about a month old. “To be honest, I had just come...
View ArticleWaste for Warmth: Upcycling Plastic Waste to Tackle the Harsh Winter...
The Waste For Warmth project was formed to help displaced people deal with harsh winter conditions. The idea? To turn plastic waste into winterization solutions. The team used design thinking to gather...
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Lost in Transformation? Three pragmatic and evidence-based leadership lessons
LESSON I Getting started: Use your culture as a compass and participation as fuel for transformation. This transformation journey is told in real-time, as it evolves. We want to share the different...
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How Clalit Innovation used design thinking to develop a COVID-19 onboarding kit
by Kokoro Kuroiwa Background In February 2020, the first case of COVID-19 was confirmed in Israel. After that, the total number of confirmed cases increased dramatically. As the pandemic started, the...
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