Design Thinking as an Entrepreneurs’ Mindset?
The story of the start-up "Everest" shows how design thinking is applied in the search for a viable business model. Continue reading →
View ArticleOne Project Changes the Organization: The Case of Derdack
Matthes Derdack had a clear goal in mind when he introduced design thinking into his company. He wanted to redesign a specific feature (the planning of on-call duty) of his company’s overall software...
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Changing Experiences through Empathy – The Adventure Series
Background Diagnostic imaging procedures are cutting-edge technology, but at the same time they are an unpleasant experience for patients – and even more for pediatric patients. Doug Dietz is an...
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Design Thinking in China: How Siemens CT Copes with Cultural Issues
Design thinking has oftentimes been described as a cultural change. Companies integrating design thinking typically aim at building a “design culture”. What does this actually mean? There are some...
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Design Thinking at Citrix – An Interview with Julie Baher
1. When we met in San Francisco in February, you said that in five years Citrix went from “I didn’t know we had a design team” to “I do customer-centered innovation”. How did this happen? Back in 2008,...
View ArticleEmbedding Design Thinking in Museums
1. Get away from your desk Steve Blank, an author, entrepreneur, professor, and lecturer, coined the phrase “get out of the building” when developing his customer development methodology for startup...
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How AirBnB uses Design Thinking in Projects – An Example
Slide through the gallery to get some impressions of AirBnB's working culture (the image shows AirbnB's SF headquarter). AirBnB - Entrance Hall AirBnB - Entrance Hall AirBnB - Houseboat Deck AirBnB -...
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Autodesk: A Design-Driven Company
Autodesk gallery SF: model of a car Autodesk gallery SF: 3D print Autodesk gallery SF: 3D print Autodesk: open office space Autodesk: CEO's desk Autodesk: meeting room for design synthesis and...
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From Stories and Metrics
Intuit is a well-known and widely documented example of a company, which successfully incorporated design thinking in its transition to a more customer-centric corporate culture. Design thinking’s...
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The Link between Data Triangulation and Brainstorming Facilitation: Design...
Slide through the gallery to get some impressions of AirBnB's working culture (the image shows AirbnB's SF headquarter). AirBnB - Entrance Hall AirBnB - Entrance Hall AirBnB - Houseboat Deck AirBnB -...
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The Rise & Fall of Design Thinking at Oticon
We talked to a former Oticon employee who decided to go to Denmark in 2007. At first it was difficult for him to find a job there. Even with a degree in mechanical engineering from one of the best...
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“Design relates back to society”: An Interview with Sam Bucolo
Sam Bucolo is one of the world’s most famous thought leaders when it comes to design-led innovation. As Professor of Design Innovation at the University of Technology, Sydney, he leads a team...
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Redesigning Employment Pass Application in Singapore
What was the situation? The process of applying for an Employment Pass used to be a laborious 13-step procedure with long waiting times for both employers and foreigners. Process re-engineering efforts...
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From Universe to Society
What is the universe made of? What is dark matter? Is there a theory of everything that could explain the fundamental laws of nature? These scientific questions relate to peculiarities in sub-atomic...
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Starting Up with Design Thinking: The Story of LinkedIn’s Pulse
In 2009 Akshay and Ankit joined Launchpad, a Stanford design course for future entrepreneurs. The course applies design thinking as a way of gaining empathy for users through observations and rapid...
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Ten Years of Support for Design Thinking – An Interview with Hasso Plattner
Ten years ago you were one of the first people to see the potential of design thinking and to support it by funding the d.school in Stanford. Why of all things did you invest in design thinking? First...
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Ericsson’s Innova System
We talked with Erik Chang from Ericsson to learn about their multilayer approach to innovation, which they call Innova. Innova aims at setting free an entrepreneurial spirit amongst Ericsson’s...
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Enabling Collaboration – Seven Tips For Facilitators
Recently we met Moritz Gekeler, who is an experienced facilitator and senior design strategist. Talking to him we realized that up to now thisisdesignthinking.net has left out the perspective of an...
View Article3 Good Reasons for Turning to Design in Germany’s Public Policy
There are current instances that demonstrate how citizens’ initiatives and action groups in Germany are able to overturn or to at least slow down decisions that have been taken by municipalities or...
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Designing Learning Environments
Text originally published on Medium Workshops, lectures, conferences, courses, books, games, tutorials, etc. Products and services for learning have been always a big hit. We are surrounded by them as...
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