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How Design Thinking Enabled MLP to Speak the Customer’s Language
Confrontation with customer’s new perception For any financial service provider like MLP, customer proximity is the single most important aspect in daily business – especially as financial consultancy...
View ArticleEarly Approaches: The US Tax Forms Simplification Project
Design has a long tradition and a rich history in the public sector. Nearly 40 years ago, when the US Congress passed the Paperwork Reduction Act into law, the Internal Revenue Service (IRS) turned to...
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Extreme Bathroom Users: Lapeyre Embraces the Elderly
When Lapeyre approached their ME310 student team for the first time in October 2013, the marketing representative didn’t exactly expect much: “As an old adventurer in marketing, I thought I had seen it...
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Designer Nights Out: Good Urban Planning Can Reduce Drunken Violence
Tragically, another young life has been lost in an alleged one-punch assault, this time in Brisbane’s Fortitude Valley. These assaults are frightening occurrences in themselves, but also they pose much...
View ArticleHow an Improved Food Service Creates a Better Life Quality for Elderly People
The Danes, like citizens in most developed countries, recognize that the aging of their population presents many challenges. One of these is serving the more than 125,000 senior citizens who rely on...
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Reinventing Solar Energy Supply for Rural Africa
Being part of an ever-connected society, many people in the Global North can barely fathom that still more than 1.5 billion people live off the grid. Instead of simply plugging in, they use kerosene...
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Failure to Launch: Learning About Design the Hard Way
T he Australian Taxation Office is a leading public sector design organisation. It has a long and established history of using design thinking and employs a significant design capability. However, in...
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Comfortable with Feeling Uncomfortable: Innovation at the San Francisco Opera
The evening, organized by the San Francisco Opera (SFO), was called “Barely Opera,” with the slogan “This Isn’t Your Grandmother’s Opera.” Complete with a “Wheel of Songs” that audience members could...
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Be rebellious! How ANA is Utilizing Design Thinking to Connect its Past with...
All Nippon Airways (ANA), Japan’s largest airline, operates in a highly competitive industry that has not witnessed any radical innovations for years. To make the situation more challenging, the...
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How SwipeSense Makes Hand Cleaning In Hospitals As Easy As Wiping Them On Pants
The Challenge Experts agree: simply improving staff hand-washing habits could prevent these needless infections. While hospitals have plenty of communal sinks and hand-sanitizing dispensers,...
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How Design Thinking Turned One Hospital into a Bright and Comforting Place
Over the past 10 years, the hospital’s managers have transformed their institution from the usual, grim, human-repair shop into a bright and comforting place. By incorporating design thinking and...
View ArticleA Tough Crowd: Using Design Thinking to Help Traditional German Butchers
If this were a good idea, someone would have done it already”: this is what a design thinking team heard, over and over again, when trying to develop new business concepts for traditional butcher shops...
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Adding Value to Service Expansion: Vlisco’s Innovation Journey
Vlisco reacted to these changes in the West African market by introducing design thinking within the company to come up with a new vision and strategy. Vlisco produces fabrics since 1846, and is unlike...
View ArticleTheoretical Foundations of Design Thinking Part I: John E. Arnold’s Creative...
Design thinking is an approach to creative problem solving that is widely recognized as a valuable route to human-centred innovation (Plattner et al. 2009; d.school 2010a; Kelley and Kelley 2013). It...
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Energy Solutions for the New Generation: Design Thinking at Innogy
„I first came into contact with design thinking when I needed an idea”, Itai Ben-Jacob explains. In 2015, he intended to explore one of innogy’s innovation focus areas, ‘urban mobility.’ Together with...
View ArticleDesign Thinking as an Entrepreneurs’ Mindset?
The story of the start-up "Everest" shows how design thinking is applied in the search for a viable business model. Continue reading →
View ArticleOne Project Changes the Organization: The Case of Derdack
Matthes Derdack had a clear goal in mind when he introduced design thinking into his company. He wanted to redesign a specific feature (the planning of on-call duty) of his company’s overall software...
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Changing Experiences through Empathy – The Adventure Series
Background Diagnostic imaging procedures are cutting-edge technology, but at the same time they are an unpleasant experience for patients – and even more for pediatric patients. Doug Dietz is an...
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Design Thinking in China: How Siemens CT Copes with Cultural Issues
Design thinking has oftentimes been described as a cultural change. Companies integrating design thinking typically aim at building a “design culture”. What does this actually mean? There are some...
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Design Thinking at Citrix – An Interview with Julie Baher
1. When we met in San Francisco in February, you said that in five years Citrix went from “I didn’t know we had a design team” to “I do customer-centered innovation”. How did this happen? Back in 2008,...
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