Embedding Design Thinking in Museums
1. Get away from your desk Steve Blank, an author, entrepreneur, professor, and lecturer, coined the phrase “get out of the building” when developing his customer development methodology for startup...
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How AirBnB uses Design Thinking in Projects – An Example
Slide through the gallery to get some impressions of AirBnB's working culture (the image shows AirbnB's SF headquarter). AirBnB - Entrance Hall AirBnB - Entrance Hall AirBnB - Houseboat Deck AirBnB -...
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Autodesk: A Design-Driven Company
Autodesk gallery SF: model of a car Autodesk gallery SF: 3D print Autodesk gallery SF: 3D print Autodesk: open office space Autodesk: CEO's desk Autodesk: meeting room for design synthesis and...
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From Stories and Metrics
Intuit is a well-known and widely documented example of a company, which successfully incorporated design thinking in its transition to a more customer-centric corporate culture. Design thinking’s...
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The Link between Data Triangulation and Brainstorming Facilitation: Design...
Slide through the gallery to get some impressions of AirBnB's working culture (the image shows AirbnB's SF headquarter). AirBnB - Entrance Hall AirBnB - Entrance Hall AirBnB - Houseboat Deck AirBnB -...
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The Rise & Fall of Design Thinking at Oticon
We talked to a former Oticon employee who decided to go to Denmark in 2007. At first it was difficult for him to find a job there. Even with a degree in mechanical engineering from one of the best...
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“Design relates back to society”: An Interview with Sam Bucolo
Sam Bucolo is one of the world’s most famous thought leaders when it comes to design-led innovation. As Professor of Design Innovation at the University of Technology, Sydney, he leads a team...
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Redesigning Employment Pass Application in Singapore
What was the situation? The process of applying for an Employment Pass used to be a laborious 13-step procedure with long waiting times for both employers and foreigners. Process re-engineering efforts...
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From Universe to Society
What is the universe made of? What is dark matter? Is there a theory of everything that could explain the fundamental laws of nature? These scientific questions relate to peculiarities in sub-atomic...
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Starting Up with Design Thinking: The Story of LinkedIn’s Pulse
In 2009 Akshay and Ankit joined Launchpad, a Stanford design course for future entrepreneurs. The course applies design thinking as a way of gaining empathy for users through observations and rapid...
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Ten Years of Support for Design Thinking – An Interview with Hasso Plattner
Ten years ago you were one of the first people to see the potential of design thinking and to support it by funding the d.school in Stanford. Why of all things did you invest in design thinking? First...
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Ericsson’s Innova System
We talked with Erik Chang from Ericsson to learn about their multilayer approach to innovation, which they call Innova. Innova aims at setting free an entrepreneurial spirit amongst Ericsson’s...
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How Design Thinking Enabled MLP to Speak the Customer’s Language
Confrontation with customer’s new perception For any financial service provider like MLP, customer proximity is the single most important aspect in daily business – especially as financial consultancy...
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Enabling Collaboration – Seven Tips For Facilitators
Recently we met Moritz Gekeler, who is an experienced facilitator and senior design strategist. Talking to him we realized that up to now thisisdesignthinking.net has left out the perspective of an...
View ArticleThree Good Reasons for Turning to Design in Germany’s Public Policy
There are current instances that demonstrate how citizens’ initiatives and action groups in Germany are able to overturn or to at least slow down decisions that have been taken by municipalities or...
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Designing Learning Environments
Text originally published on Medium Workshops, lectures, conferences, courses, books, games, tutorials, etc. Products and services for learning have been always a big hit. We are surrounded by them as...
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Designer Nights Out: Good Urban Planning Can Reduce Drunken Violence
Tragically, another young life has been lost in an alleged one-punch assault, this time in Brisbane’s Fortitude Valley. These assaults are frightening occurrences in themselves, but also they pose much...
View ArticleEarly Approaches: The US Tax Forms Simplification Project
Design has a long tradition and a rich history in the public sector. Nearly 40 years ago, when the US Congress passed the Paperwork Reduction Act into law, the Internal Revenue Service (IRS) turned to...
View ArticleHow an Improved Food Service Creates a Better Life Quality for Elderly People
The Danes, like citizens in most developed countries, recognize that the aging of their population presents many challenges. One of these is serving the more than 125,000 senior citizens who rely on...
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Extreme Bathroom Users: Lapeyre Embraces the Elderly
When Lapeyre approached their ME310 student team for the first time in October 2013, the marketing representative didn’t exactly expect much: “As an old adventurer in marketing, I thought I had seen it...
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